Metycle – Digital web platform for international scrap metal trade
Branding
ui-ux design
web development
Motion
Overview
Web Software Branding with personalising approach
Metycle, a Hamburg-based company, approached our design studio with a unique challenge: to revamp their brand, modernize their website, and craft a user-friendly web application for scrap metal trading connecting Europe and Asia. The primary goal was not only to rebrand but also to shift the perception of scrap metal from the traditional 'dirty and brown' image to one that's fresh and environmentally conscious.
The Challenge
Collecting and repurposing materials to create a greener future
Traditionally, scrap metal has been associated with a less-than-appealing image, characterized by dull, earthy tones. Our challenge was transforming this perception and creating a visual identity that echoed freshness and environmental responsibility while maintaining a professional trustworthy image.
Our Process
Our journey with Metycle commenced with an in-depth exploration of their vision and objectives. We began by creating a moodboard, which laid the foundation for our visual direction. This initial phase fostered rapid agreement between our teams on the project's creative direction.
Within just three weeks, our team unveiled a complete website design that integrated the new brand identity. Work on the logo redesign was executed in parallel. The culmination of our efforts was a comprehensive Visual Brand Kit, which served as a consistent guide for all visual elements across various platforms.
The next part was to conceptualize user journeys, refine the user experience and create a modern UI for the web application.
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Business Needs
Client’s request
Traditionally, scrap metal has been associated with a less-than-appealing image, characterized by dull, earthy tones. Our challenge was transforming this perception and creating a visual identity that echoed freshness and environmental responsibility while maintaining a professional trustworthy image.
Conclusion
Results
We delivered the revamped brand, website, and web application to our client. The outcome was met with enthusiasm and satisfaction from the Metycle team, who were impressed by our ability to transform their vision into a reality that truly reflected their ethos.
In summary, our collaboration with Metycle successfully reshaped the perception of scrap metal trading, replacing the old stereotype with a fresh and environmentally friendly identity. We are proud to have played a part in this transformation and look forward to our continued partnership with Metycle.
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