Phillysfarm

Phillysfarm – Cultivating a Fresh Brand Identity

Branding

ui/ux design

web development

Motion

Website landing page design featuring green leafy plants and text 'Fresh food from Philly's Farm' with navigation and call-to-action buttons.

Overview

Cultivating a Fresh Brand Identity

Phillysfarm, headquartered in the vibrant city of Philadelphia, approached our design studio with a clear mission: to revitalize its brand identity. Their goal was to redesign their logo and create a fresh, green visual brand that would resonate with local farmers and showcase their range of fresh herbs.

Client

Phillysfarm

Country

Philadelphia, 
USA

Services

Branding
UI/UX Design 
Motion design

The Challenge

Redesign the Brandkit

The challenge in this project was to breathe new life into the brand without altering the current corporate colors. The client wanted to maintain their existing color scheme while infusing the brand with a fresh and vibrant feel.

Website banner with text 'Fresh food from Philly's Farm' and a background image of green leafy sprouts.

Website homepage of Philly's Farm with a fresh green basil background and text promoting fresh food from Philly's Farm.

White laptop on a desk displaying a website for Philly's Farm with text 'Fresh food from Philly's Farm' and a green leafy background.

Our Process

Our journey with Phillysfarm commenced with the creation of a moodboard, serving as the creative compass for our design team. Swiftly, we reached a consensus on the visual direction, ensuring alignment with the client's vision.

In just two weeks, our design team orchestrated a complete brand makeover. This included a refreshed logo that retained the corporate colors, yet radiated a fresh and inviting aura. We consolidated all aspects of the new visual identity into a comprehensive Visual Brand Kit.

Website header for Philly's Farm with text 'Fresh food from Philly's Farm' on a dark green background with green leaves and fresh green plants.

Close-up of fresh green basil leaves with a white stylized pitcher icon overlay.

Street posters on a brick wall featuring fresh vegetables and text promoting Philly's Farm with the slogans 'Always green in Philadelphia!' and 'Bring fresh to everyone and everywhere!'

Green poster on concrete wall with text 'Always green in Philadelphia!' and an image of leafy greens, next to a metal mesh panel and blurred plant leaves.

Business Needs

Client’s request

Phillysfarm expressed profound satisfaction with our efficiency, quality, and ability to breathe fresh life into their brand without compromising their established corporate colors. For any further inquiries or additional information on this case study, please feel free to reach out.

Scope of work:

80+ hours

Logo design

Marketing assets for advertising and promotion campaign

Guideline for consistent usage of Brand elements

Marketing communication solution

Person holding two vertically split posters: left with aerial farm fields and text 'Bring fresh to everyone and everywhere!', right with tomatoes and text 'Always green in Philadelphia!'

Business Needs

Results

Our commitment to speed and quality bore fruit, as Phillysfarm was delighted with the swift and successful transformation of their brand. Their satisfaction was evident in their desire to continue collaborating with our design studio for future projects.

In conclusion, our partnership with Phillysfarm exemplifies our ability to revitalize and invigorate existing brand identities, all while adhering to specific design constraints.