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A few of the world's largest brands did not begin exactly where they are these days. Just what do tractors have to do with luxurious sports cars? Just how does a company that produces rubber boots make mobile phones? The secret of many iconic companies is they've adapted to changing markets. What should we take from some of the most surprising brand transformations?
LEGO was initially a small Wooden toy company in 1932. When plastic became popular, the company accommodated change and developed the interlocking brick system of today. Through time LEGO has grown into theme parks, video games, and movies, showing that an idea is usually a billion dollar kingdom.
Lesson: Innovation within your industry can keep a brand new and relevant for generations.
Did you know one of the most luxurious Fashion houses started with saddles and Horse harnesses? Established in 1837, Herm's initially served aristocrats looking for premium leather equestrian gear. The brand evolved with transportation. Instead of resist change, Herm's expanded into handbags, silk scarves and eventually high fashion. Today it signifies timeless elegance and exclusivity.
Lesson: a solid base in craftsmanship could be the key to remaking A brand in brand-new industries.
Before Nokia was synonymous with indestructible Mobile Phones, it was manufacturing Rubber Boots and tires. The firm was established in 1865 and worked in paper and electronic devices prior to concentrating on telecommunications. Nokia lost its position in cellphones but remains a significant player in 5G and network technologies.
Lesson: When you're Adapting to brand new technology at this time, a simple product could become a worldwide phenomenon.
Lamborghini has had a legendary story. Ferruccio Lamborghini initially constructed tractors, but following a dispute with Enzo Ferrari over the quality of his automobiles he developed his own. The result? Among the most famous luxury automobile manufacturers in history. Lamborghini began making farm tools and later created several of the world's most desired sports automobiles.
Lesson: Passion and the desire to challenge industry leaders could be extraordinary success.
Philips started making carbon filament Light Bulbs in 1891. The company later expanded into consumer electronics, introducing such classics as radios and cassette players. However its largest move was to the medical field, in which Philips currently concentrates on advanced healthcare technology including MRI scanners and imaging solutions.
Lesson: Diversification could keep a company relevant across industries and generations.
ChatGPT is a research assistant for UX developers, idea generation / UX writing or accessibility suggestions. But it lacks genuine human intuition, creativity and emotional intelligence. Best approach? Use AI as a support tool but use human expertise first.
How does AI fit into your UX design flow? Would you trust it to make crucial decisions or is it an invaluable assistant?
