How Culture Influences UX with Visual Design: McDonald's Case Study.
McDonald's uses the same brand but adapts UX and visual design to regional cultures: Asia favours dense, mobile first, promotion heavy interfaces; the U.S. prioritizes bold visuals and quick conversion ; Europe offers a lot more restrained layouts, structure and trust-building simplicity. Colors switch meaning - red for urgency or celebration, yellow for attention, greener for sustainability - and motion and layout reflect just how different cultures scan, decide and interact - suggesting that great global design is all about cultural fit, not visual uniformity.























