Award Winning German Agency
The automotive design agency behind FINN, heycar, and Volkswagen Financial Services
Leasing platforms, car marketplaces, captive banks. We design the websites people find you on, the flows they buy and sell through, and the campaigns that get them there.
Automotive companies we work with
and many more...
We design for companies across the automotive ecosystem, including:
Car leasing
Car subscription
Used car marketplaces
Online car sales
Auto finance
Captive banking
Mobility startups
Automotive web design & marketplaces
Automotive web design & marketplaces
Online car buying & selling flows
Auto finance & banking UX
Global marketing campaigns
Brand identity & logotypes
AI video & content production
Why digital still feels hard in automotive
Why is buying a car online still so painful?
People buy laptops and vacations online without a second thought. Cars are different: financing, trade-ins, contracts, and five figures on the line. Most platforms make that harder than it needs to be. The fix is rarely more features. Usually it’s a flow that answers the right question at the right step. That’s what we designed for Volkswagen Financial Services and Santander.
Why do buyers drop off at the financing step?
Because the financing step usually looks like a bank form from 2009 bolted onto a modern storefront. Rates show up late, monthly costs stay unclear, and every extra field costs you buyers. We design finance journeys that feel like a normal checkout, not a loan application.
How do you keep a brand consistent across markets and channels?
A campaign in Germany, a promo in the UK, banners in ten formats, a landing page due Friday. Without a system, every asset is a one-off and quality drifts. We build the templates, banner systems, and design systems that let FINN’s marketing run globally without falling apart.
See our design systems serviceWhen does an automotive platform need a design partner instead of a bigger team?
When hiring takes six months and the roadmap can’t wait. We plug in as an embedded team: daily collaboration, production capacity on tap, no onboarding drama.
What our clients say
We work with Pixeldarts for a few months already. They are helping us translating marketing vision into user-centric designs through visuals and assets for marketing campaigns, banners, videos, templates, and we … are very happy!
1. Open minded, solution oriented, humble.
2. Always fun. It is always about making solution more effective and better for the actual.
3. Never ego.Professional
Automotive work we’ve shipped
An ongoing engagement across FINN’s global marketing and branding: AI video creation, banner systems, logotypes, campaign page design, and team planning. We work as an embedded design team, shipping assets and pages week after week.
We worked on Santander’s banking solution for purchasing cars online. Our part: designing the financing steps a buyer goes through.
heycar is the #3 car selling platform in the UK. We designed their website and are helping build the flow that lets people sell their car fully online.
Volkswagen Financial Services provides financial services for car products worldwide. We designed their online car buying flow, with their banking solution built into the journey instead of bolted on at the end.
Generalist agency vs. automotive design partner
Generalist agency
PixelDarts
Generalist agency vs. automotive design partner
Generalist agency
Pixeldarts
How we work with automotive companies
Discovery
2-3 days
We learn your business model, your buyers, and where your funnel leaks. Leasing, marketplace, or finance: the journeys differ, and the design has to match. Based in Berlin, we work with automotive companies worldwide.
Strategy & direction
1-3 days
Positioning, messaging, visual direction. We agree on the story before we touch pixels.
Design
5-10 days
Page-by-page and step-by-step design in Figma: pages, buying flows, campaign templates. Two rounds of feedback included.
Development & launch
7-15 days
Marketing sites built on Webflow or Framer. Product flows are handed to your engineers with specs they won’t have to decode.
Average project timeline
4-5 weeks from kickoff to launch.
For ongoing campaign work (like FINN), we run as an embedded team, sprint by sprint.
Developer tools projects we've worked on
Branding
Web Development
Video & Motion
ui-ux design
United States
Frequently asked questions about automotive design
Where are you based?
Berlin, Germany. We work with automotive companies across Europe and worldwide. Most collaboration happens async, with daily contact.
Do you optimize for SEO and AI search?
Every page ships with proper heading structure, page speed, schema markup, and a keyword strategy. We also optimize for AI search engines like ChatGPT and Perplexity, where more and more car buyers start their research.
Which platforms do you build on?
Marketing sites on Webflow or Framer, whichever fits your team and content needs. Product flows are designed in Figma and handed to your engineering team. → See our Webflow vs Framer comparison
Do you work with startups or only enterprises?
Both. FINN grew into Germany’s biggest premium car leasing platform; Volkswagen Financial Services and Santander are as enterprise as it gets. We adjust scope and process to your stage.
How much does automotive design work cost?
A focused project (landing page or campaign system) starts around €5-8K. A full website typically ranges from €10-25K. Buying flows and ongoing campaign retainers are scoped individually. We’ll give you an honest estimate on the first call.
Do you work with banks and auto finance companies?
Yes. Volkswagen Financial Services and Santander both trusted us with financing journeys. We know how to design within compliance constraints without ending up with a form that scares buyers away.
Do you make AI videos and campaign assets?
Yes. We produce AI-generated videos and campaign assets for FINN’s global campaigns. It’s faster and cheaper than traditional production, and the quality holds up in paid channels. See our AI workflow service
Can you support ongoing marketing, not just one-off projects?
Yes. For FINN we run global marketing and branding campaigns on an ongoing basis: AI videos, banners, logotypes, campaign pages, and team planning. Think of it as an embedded design team with a weekly rhythm.
Do you design online car buying and financing flows?
Yes. We designed the online car buying flow for Volkswagen Financial Services with their banking solution built in, and we worked on Santander’s banking solution for purchasing cars online. Financing UX is the hardest part of automotive e-commerce, and it’s where we’ve done our deepest work.
What does an automotive design agency do?
An automotive design agency designs the digital experiences of the car business: websites, online car buying and selling flows, financing journeys, brand identities, and marketing campaigns for leasing platforms, marketplaces, and auto finance companies. That’s what Pixeldarts does — we don’t design vehicles, we design how people find, buy, sell, and finance them online.
Let’s make buying a car online feel as easy as buying anything else
It’s a 15-minute call where we discuss your goals and figure out the right scope.
No script. No hard sale.