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A logo is a fundamental component of a brand and helps identify the company and what it stands for visually. But — as brands mature and diversify across platforms and media — one single logo can no longer serve every occasion. And this is where the different types of logo designs are useful.
This guide will examine five types of logos all businesses should consider: a primary logo, adaptive logo, simplified logo, symbol and animated log.
Main Logo — the primary logo, a brand’s main identity in full. This is generally the most thorough and acts as a brand face in many situations. A primary logo should be visually balanced meaning it looks good on big signs or billboards and also at small sizes like a business card.
The main logo should be the version you use most in representing your brand at large touchpoints. It is the total personality of the company and serves as a rule in application for most branding and marketing collateral.
Adaptive logo — A version of the primary logo that adapts to various sizes and formats but retains the brand while acting as a single unit. Depending on the use case and platform — social media, mobile apps, tiny merchandise etc. — this logo variant will shed some of these components, might simplify details or re-arrange pieces of the system to fit best.
With just a part of the leaf and a letter, this logo functions in social media applications where the full logo would not fit without becoming illegible – even adaptable. Maintain recognizability with flexibility
Their logos are minimalistic, taking away all the complex elements and text from their brand. Because this version of a logo is trademarked, it really serves an excellent design for brands that call for a clean, modern and easily recognizable graphic — particularly in digital spaces.
The point being, simplified logos are key in this fast-paced, digital-first world. Their minimalism ensures the brand is still visible without cluttering the design, suitable for contemporary media environments.
A symbol logo — a type of logo centered around a single graphic or icon that represents the brand without any words. This style of logo is typically for big brands which have strong symbols that can work on their own.
Symbol logos allow brands to establish their identity with a visual mark ANYWHERE. When a brand is strong enough, it gets known by stage where it can simply employ symbol logos instead of the primary or adaptive logo to immediately capture the mindshare of customers.
In the digital era, story telling is most of the time, not an option and here some great logo animations come in play. By adding motion to a logo, it can become more exciting and memorable, leaving an impression that will last.
Animated logos are an innovative and exciting way to communicate with viewers in a modern and accessible digital world. Not only do they introduce another story dimension, but they can also create more visual interest compared to static logos, especially when it comes to video platforms or interactive applications.
Each type of logo serves a different goal in creating an impactful brand. While the primary logo is the face of your brand, adaptive Do remember to create simplified and symbol or animated logos to be able to apply your branding in different mediums.
