The landscape of web design is constantly evolving, but one new style has managed to catch the attention of designers and users alike. Naturecraft, as it is known gives a more natural perspective to designing your websites and applications integrating the beauty of nature with internet-like elements forming one coherent language perfect for AI technology & Applications.
Virtually all naturecraft items have these capabilities inherent to them:
Hand-drawn organic illustrations: Whimsical and wonder filled line drawings of plants, trees and nature.
Filtered Shadows: Dynamic shadows that replicate dappled sunlight and further enrich the design solution.
Muted Natural, Earth tones: The palette features simple but bold styling with a flexibility and versatility that exudes warmth and approachability.
Digital Accents: Three digital elements are combined with illustrations in a safe range, which naturally marries nature and technology.
A few possible reasons:
This humanizes technology: When you imbue the machines with a dose of nature, it gets less complicated and hence more friendly to humans.
Communicates innovation: The organic/digital hybrid aspects of Naturecraft lend an aire of the cutting edge, ideal for a company that uses artificial intelligence and tech to change people's lives.
This would help naturecraft in building sense of wonder Architectural design: the whimsical illustration, dappled shadows attract users to come explore.
OpenAI also has Naturecraft-inspired illustrations on its website, such as trees and plants integrated with digital elements in a very detailed way.
DeepMind uses Naturecraft which creates an overall sense of awe and wonder, with visuals elements that look like natural things to give the feel of a curious exploration.
Niantic: The makers of Pokémon Go, this site has an Naturecraft approach in its illustrations plants and tress that mix with a digital glow to face the hint on adventure
Naturecraft offers a bold, arresting visual language that translates well to AI and tech. This style allows the inherent beauty in nature to blend with the digital, giving a sense of awe and discovery- as well as innovation without intimidation. We are greedy of course and as the tech industry marches ever forward it will be fascinating to see how Naturecraft continues to paint over topography landscape of the web.
